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Brand Jacking – How OTAs Steal Your Direct Bookings

Here’s something you’ll never see. Picture the Four Seasons, one of the most pristine and luxurious hotel chains in the world. Now imagine visiting their website and seeing ads for a misogynistic, drug-dealing “gangster” rapper. Talk about a mismatch. This scenario is so laughable that it’s unlikely to ever happen. Unless they were dead broke, […]

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How To Get Better TripAdvisor Reviews For Your Hotel: 5 Lessons From Other Industries

Ever hear the term “frenemy”? It’s a slang word that combines “friend” and “enemy”. The idea behind the word is that sometimes a person or thing can be both. Know anyone like that? If you’re a hotel manager, you probably do. Your number one “frenemy” may be TripAdvisor. This travel review site is the ultimate […]

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It’s Not Voodoo: The Real Reasons People Are Booking Your Hotel

Do you believe in voodoo? Unless you’re managing a hotel in Haiti, you probably don’t. Voodoo isn’t exactly a dominant religion in America, much less among hotel managers. Still, despite not openly practicing it; some hotel GM’s nonetheless appear to believe in voodoo. Their belief is apparent when it comes to bookings. Here, GM’s often […]

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Impostor Hotel Sites: The Biggest Threat to Your Hotel that You’ve Never Heard of

Impostor Hotel Sites: The Biggest Threat to Your Hotel that You’ve Never Heard of

When you think of threats to your hotel, what comes to mind? Depending on your location, you might think of natural disasters. This would be a definite threat if you run a hotel in Florida, for example. Many hotels in the sunshine state are threatened each year by devastating hurricanes. If hurricanes aren’t an issue […]

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5 Trust Factors To Turn Travelers Into Customers

 Would you stay at your own hotel? Assuming you didn’t get a free or discounted room. Assuming too, that you weren’t already familiar with the place. No, assuming you found it “cold” using the internet and didn’t get perks, would you still stay at your own hotel? How you answer this question speaks volumes about […]

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